Nettops are all the rage

nettop-265x3001The cool kids are always looking for the next big thing. They ditched CDs for mp3 players; they walked away from regular cell phones to dance with smartphones; they unplugged from desktops to get to laptops; they migrated from laptops to netbooks; and now my friends they have morphed those geriatric desk tops for nettops. When will the insanity end?

Seriously, nettops are all the rage. I won’t bore you with the details but I’ll let my friends at zmogo do that for me! Here is their story:

Nettops didn’t even exist a year ago, but it is now the hottest group in the desktop market after several Atom-powered PCs debuted at CES in January.

Sharp looking units packing less power than traditional Windows desktops are now dominating the market formerly ruled by Apple’s $1,200 iMac, but at a significantly lower price. They are part of the new generation of computers called Nettops, an offshoot of the Nettbooks. Nettops are usually powered by Atom processors that run either Windows XP or Linux equivalent.  Like Nettops for the desktop category, they combine an all-in-one factor with a smaller screen than most desktops (between 15 and 19 inches).

John Jacobs, director of notebook market research for DisplaySearch, said, “A year ago I would have said Netbooks are not going to cannibalize the notebook market. Then the economy went kablooey”. Since the economy has dropped, many who were searching for a notebook in the price range of $800 have decided to try the Netbook route that is the much more affordable price range of $400.

Jacobs added, “I think we’ll see something like that for Nettops,” he said. “Either for retirees or younger folks who don’t need the portability of a notebook, and just need something to get on the Internet and do basic computing. Nettops, and all-in-ones will be very attractive devices, and we expect to see a lot of retailers who have stayed out of it will jump into it.”

DisplaySearch estimates that the all-n-one category will rise to more than 6 million units in 2009 and by 2010 to well over 7 million units. That’s close to an 80% market spike in shipments that was completely unseen at the end of 2008.

You can check out the rest of the story here!


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