Dell launches new site geared to women, insults us all

I found this article on MSNBC. I had to share because it is completely insulting and I definitely expected more from Dell.

090512-DellaMain-hlarge-310p.hlargeComputer sales have slowed down, but has it really come to this? Dell, the world’s second largest manufacturer of PCs, last week launched a cutesy site for women called “Della.” What’s next, “Dello” for guys? Maybe No. 1 PC maker H-P wants to do something similar like “Hewlett-Packarda” for females, and “Hewlett-Packardo,” as in Ricky Ricardo, for men?

Sounds silly, just as silly as Della is. Netbooks and laptops are presented as fashion statements, and the site’s “tech tips” includes a feature, “Seven Unexpected Ways a Netbook Can Change Your Life,” which starts out by saying, “Once you get beyond how cute they are, you’ll find that netbooks can do a lot more than check your e-mail.”

Among those uses: Finding recipes online (Wow! I didn’t know you could do that!), making “your mini … your meditation buddy as you take mini-breaks throughout your day (schedule them, with reminders, on your calendar),” and using a netbook “to track calories, carbs and protein with ease, watch online fitness videos, map your running routes and more.”

I’m doing more than scratching my head at the stupidity of this site. Who did they focus group to determine that women in general aren’t tech savvy and we need to be talked down too? Dell gets a giant #failwhale for this one!


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